What can The Golden Strategy do for you?

With my extensive experience as an entrepreneur, I understand better than anyone what it takes to be successful. I have been through my own journey from a successful salon entrepreneur to a respected coach and founder of my own brand line, Dmtbeauty. I have experienced the challenges, pitfalls and triumphs of building a thriving business.

It is essential to realize that not all coaches in this industry actually have experience running a successful salon, academy and setting up their own brand line. Without that experience, they lack the deep insight needed to address and overcome your specific challenges. At The Golden Strategy we are different. We have actually been at the helm of a flourishing salon and have achieved proven results.

What sets us apart is that we not only share theoretical knowledge, but also provide practical strategies and tactics that have been proven in the real world. We understand the complexity of branding, marketing and business development in the beauty industry and we know exactly how to grow your turnover.


At The Golden Strategy, we offer a customized program tailored to your unique needs and goals. Whether you are at the start of your career or have been active for some time, we will guide you every step of the way on your journey to success. From developing strong personal branding to implementing effective marketing strategies and optimizing your business operations, we are ready to drive your growth.

It's time to choose the expertise of someone who has actually overcome the challenges and achieved proven results with 1.5 million turnover/year in the beauty industry, so if you think there is not much to gain from it, we have it proven otherwise! Together we will discover your potential and guide you to a bright future full of success.

  • BEFORE: AG Beauty Center

    Former company name: AG Beautycenter. She offered different services, without any consistency. She has had a total makeover, from logo to interior.

  • AFTER: Glaura

    We have created a catchy new logo and company name: GLAURA. We also created a mood board, a professional and attractive Instagram feed and of course all the necessary strategies to continue successfully.

  • BEFORE

    Owner Elmira, of beauty salon The Husajs, wanted a comprehensive strategy for her business. This meant that we mapped out everything from the right functions, customer handling, range offering, etc.

  • AFTER

    To run a successful business, the foundations of your company must be strong and clearly mapped out for a longer period of time. This ensures that your clients can maintain confidence in you as a specialist and that you can gradually grow.

  • BEFORE: Lashes & Brows Hilversum

    Former company name: Lashes & Brows Hilversum. Desi wanted to reach a new level with a 6-month process. During this process we addressed her logo, company name, mood board, strategy, range, etc.

  • AFTER: Design Beauty

    After our process, she has a more professional appearance as a company, online and offline.

  • BEFORE: Mi Brows Beauty (French salon)

    Former company name: Mi Brows Beauty (French salon)

  • AFTER: Mi Beauty (French salon)

    Strategies, mood board, Instagram feed, range of treatments, etc.

  • BEFORE

  • AFTER

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  • AFTER

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  • AFTER

  • Improve your business skills

    We help develop and improve your business skills, such as marketing, sales, financial management and team management. We teach you how to run your business more efficiently and make it more profitable.

  • Professional guidance

    You will receive years of experience in the beauty industry with valuable guidance. We help you develop strategies, make decisions, solve problems and guide your business.

  • Motivation and inspiration

    As a business coach, we can help you stay motivated and inspire you to achieve your goals. This encourages you to get out of your comfort zone, explore new ideas and reach your full potential.

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  • Dare to act upon your ideas

    Dare to act upon your ideas

    Many people have great ideas, brilliant concepts and dreams of creating their own business. But what separates those who are actually successful in entrepreneurship? The answer lies in having the...

    Dare to act upon your ideas

    Many people have great ideas, brilliant concepts and dreams of creating their own business. But what separates those who are actually successful in entrepreneurship? The answer lies in having the...

  • Start with greatness

    Start with greatness

    We often think that we have to be perfect before we start something new, before we strive for greatness. But here's the great part: you don't have to be great...

    Start with greatness

    We often think that we have to be perfect before we start something new, before we strive for greatness. But here's the great part: you don't have to be great...

  • Create financial freedom

    Create financial freedom

    Financial freedom is the path to a life where you are no longer bound by the constraints of time and money. It is the opportunity to diversify your income streams...

    Create financial freedom

    Financial freedom is the path to a life where you are no longer bound by the constraints of time and money. It is the opportunity to diversify your income streams...

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